Google Ads, PPC & Performance Marketing Service Contract & MSA Generator (Free PDF Template)

⚡ Load Industry Preset (50 B2B Verticals)

Document Details & Branding

Document / Project Title

Reference / Invoice #

Issue Date

Valid Until / Due Date

Executive Brand Color

Custom Logo PRO

Remove ScopeForge Footer PRO

Your Business (Provider)

Company / Studio Name

Your Role / Specialist Title

Phone

Business Address

Tax ID / License #

Client Details (Recipient)

Client Company Name

Client Contact & Title

Client Email

Client Billing Address

Executive Overview

Scope Deliverables

Timeline & Milestones

Line Items & Interactive Client Upsells

💡 Tip: Mark items as Optional Add-On so clients can check/uncheck upgrades directly on the live proposal!

Currency, Tax, Discount & Deposit

Currency

Deposit Required (%)

Discount (%)

Sales Tax / VAT / GST (%)

Payment Schedule Terms

Wire / ACH / Online Payment Instructions

Contract Clauses & Risk Shield

Dual E-Signature Pads (Type or Draw)

Provider Signer Name

Provider Signer Title

Draw Provider Signature (Optional)

Client Signer Name

Client Signer Title

Client Interactive Signature Pad

Done-For-You Client Delivery & Follow-Up Emails

Automatically personalized with your client's name, live investment total, deposit due, expiration date, and interactive acceptance link.

50-Industry Cold Outreach & Price Objection Playbook

Word-for-word client acquisition emails, LinkedIn DMs, "your price is too high" rebuttals, and scope change-order notices tailored to your active industry.

💡 Google Ads, PPC & Performance Marketing Pro Tip: State clearly that media ad spend is paid directly by the client's credit card to Google/Meta and is separate from the agency management retainer.

FREE B2B PRICING TOOL

Freelance & Agency Project Margin Calculator

Calculate your minimum profitable hourly baseline and recommended fixed-fee project quote before sending your proposal.

Target Annual Net Income ($)

Billable Hours / Week

Taxes & Overhead Margin (%)

Estimated Project Hours

Min Billable Rate / Quote

$145/hr $6,525

Google Ads, PPC & Performance Marketing — Industry Pricing & Scope Guide

High-intent Google Search, Performance Max, and YouTube remarketing campaign engineering with server-side conversion tracking, negative keyword sculpting, and dedicated CRO landing pages.

Typical Deal Size

$2,000 – $6,500 / mo

Recommended Upfront Deposit

100% Upfront

Recommended Payment Schedule

One-time setup + First Month Retainer due upon signing

Switch document format for Google Ads, PPC & Performance Marketing: Google Ads, PPC & Performance Marketing Proposal & SOW Google Ads, PPC & Performance Marketing Quote & Estimate Google Ads, PPC & Performance Marketing Service Contract Google Ads, PPC & Performance Marketing Tax Invoice

Frequently Asked Questions — Google Ads, PPC & Performance Marketing Contracts

What should be included in a Google Ads, PPC & Performance Marketing contract?

A winning Google Ads, PPC & Performance Marketing contract should include an executive overview, itemized deliverables (Google Tag Manager server-side conversion tracking, Enhanced Conversions & offline CRM sync; Exact/Phrase-match high-intent campaign restructuring & 1,500+ negative keyword shield), clear milestone timelines, itemized pricing with optional add-on upgrades, a 100% upfront mobilization deposit, and protective contract clauses.

How much does a typical Google Ads, PPC & Performance Marketing project cost?

Industry benchmark projects for Google Ads, PPC & Performance Marketing typically range from $2,000 – $6,500 / mo, with standard payment terms of: One-time setup + First Month Retainer due upon signing.

How do I protect my Google Ads, PPC & Performance Marketing business from scope creep and late payments?

State clearly that media ad spend is paid directly by the client's credit card to Google/Meta and is separate from the agency management retainer. Additionally, always include an IP retention clause until 100% final payment, a 2-round revision cap, and a 25% kill fee in case of mid-project cancellation.

Is this Google Ads, PPC & Performance Marketing Service Contract & MSA Generator free to download as a PDF?

Yes! You can customize all line items, deliverables, rates, and e-signatures right in your browser and export a print-ready PDF for free with zero account signup. You can also upgrade to ScopeForge Pro ($29 one-time) to remove watermarks and unlock custom logo branding.